Our primary contribution to healthcare is to discover and develop medicines and diagnostics that significantly improve people’s lives. This entails a commitment to working with many different partners to continuously and sustainably reduce the barriers that prevent or impede access to our products.

Thirty medicines developed by Roche are included in the World Health Organisation Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry for eight years in a row by the Dow Jones Sustainability Indices (DJSI).

One of the specific initiatives we have undertaken in the UK recently is a campaign called Time of my Life. Undertaken with a coalition of cancer charities: Ovacome, Fight Bladder Cancer, Action on Womb Cancer, Melanoma UK and Second Hope, and fronted by Jodie Kidd, the campaign aimed to raise public understanding of what it means to be a cancer patient in the UK. This is at a time when survival rates have fallen behind Europe in nine out 10 cancers and when almost half of cancer cases are diagnosed at a late stage.

The campaign asked the nation to publicly show its support for incurable cancer patients in need of life extending treatments, by sharing a series of moving short films. The films, set to an acoustic version of “(I’ve Had) the Time of My Life”, used real life stories to illustrate the importance of access to modern cancer treatments in giving incurable cancer patients the chance of quality time with loved ones.  

“Thanks to my treatments, I’ve met my first grandchild and I hope I get to make many more memories like this with my loved ones.”

          Cher

700000 Patients in the UK are benefiting from Roche treatments

Cher, who received an incurable cancer diagnosis in 2014 and appeared in the ‘Time of My Life’ film, said: “No one can prepare you for receiving an advanced cancer diagnosis. You never think you’ll be the one who is told their time could be up and coming to terms with the fact you could miss out on the most precious moments of life, like watching your children get married or meeting a grandchild is heartbreaking. But even if your prognosis is incurable, access to the right medications can make all the difference. Thanks to my treatments, I’ve met my first grandchild and I hope I get to make many more memories like this with my loved ones.”

Jodie Kidd, TV presenter and former model, who lost her sister-in-law Sandy to cancer last year, said: “I know first-hand how important it is to be able to spend quality time with a loved one who has had a cancer diagnosis. The time I spent with Sandy before she passed away was so special and even though it was difficult, I wouldn’t change it for the world.” 

 

“The time I spent with Sandy before she passed away was so special and even though it was difficult, I wouldn't change it for the world.”

Jodie Kidd

Reference

1. Roche Impact Report, data on file, September 2018

 

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Date of preparation: October 2018